Designing SaaS Products that Users Love
Designing SaaS Products that Users Love
I work with startups and brands to craft expressive and engaging solutions for their software needs.
I work with startups and brands to craft expressive and engaging solutions for their software needs.
Available for work
Nanome - Spatial Recordings
With a user-centered approach, the goal was to create an intuitive interface for effortless scientific content creation in Virtual Reality (VR), recording, and presentation of molecular discoveries to fellow scientists.
Nanome - Spatial Recordings
With a user-centered approach, the goal was to create an intuitive interface for effortless scientific content creation in Virtual Reality (VR), recording, and presentation of molecular discoveries to fellow scientists.
Nanome - AI User Feedback Tool
By integrating ChatGPT with CODA, this is a tool that leverages AI to automate sentiment analysis, feedback categorization, and detailed reporting, transforming raw notes into actionable insights.
Nanome - AI User Feedback Tool
By integrating ChatGPT with CODA, this is a tool that leverages AI to automate sentiment analysis, feedback categorization, and detailed reporting, transforming raw notes into actionable insights.
Thermofisher
UX enhancements and updates for the e-commerce experience for the Antibodies platform. After listening to what our customers wanted and going off data, it resulted in an improved shopping experience.
ThermoFisher
UX enhancements and updates for the e-commerce experience for the Antibodies platform. After listening to what our customers wanted and going off data, it resulted in an improved shopping experience.
AI Feedback Tool
An innovative app and approach for taking advantage of unused internet from people's devices. It differs from others because of its simplicity, functions, and ways to earn extra money.
Enhancing Mobile Banking App Usability
A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience
My Process
Through my design process, I seamlessly integrate user insights and empirical data with eye-catching aesthetics and thoughtful interaction design.
1
User Needs + Defining success
Understanding the needs of the user and designing through empathy.
2
Gather Data + Feedback
Understand what is out there already, look through feedback documentation or collect it myself to help inform my design decisions .
3
Design
Sketch and create designs leading up to working prototype.
4
Test + Iterate
Test out designs with real users, collect feedback and iterate.
5
Deliver
Ensure designs are ready for production.
My Process
Through my design process, I seamlessly integrate user insights and empirical data with eye-catching aesthetics and thoughtful interaction design.
1
User Needs + Defining success
Understanding the needs of the user and designing through empathy.
2
Gather Data + Feedback
Understand what is out there already, look through feedback documentation or collect it myself to help inform my design decisions .
3
Design
Sketch and create designs leading up to working prototype.
4
Test + Iterate
Test out designs with real users, collect feedback and iterate.
5
Deliver
Ensure designs are ready for production.
My Process
Through my design process, I seamlessly integrate user insights and empirical data with eye-catching aesthetics and thoughtful interaction design.
1
User Needs + Defining success
Understanding the needs of the user and designing through empathy.
2
Gather Data + Feedback
Understand what is out there already, look through feedback documentation or collect it myself to help inform my design decisions .
3
Design
Sketch and create designs leading up to working prototype.
4
Test + Iterate
Test out designs with real users, collect feedback and iterate.
5
Deliver
Ensure designs are ready for production.
Experience
Experience
Lead VR Product Designer
Lead VR Product Designer
Nanome
Nanome
Nanome
Nov 2020 - May 2023
Nov 2020 - May 2023
User Experience Designer
User Experience Designer
User Experience Designer
ThermoFisher
ThermoFisher
ThermoFisher
Jan 2018 - Jan 2020
Jan 2018 - Jan 2020
UX Designer
UX Designer
UX Designer
Mitchell International
Mitchell International
Mitchell International
Nov 2016 - Feb 2018
Nov 2016 - Feb 2018
Lead UX Designer / Project Manager
Lead UX Designer / Project Manager
Lead UX Designer / Project Manager
iBrand LLC
iBrand LLC
iBrand LLC
Jan 2011 - Jun 2015
Jan 2011 - Jun 2015
Skills
Skills
UX Design
UI Design
Product Design
Front-End Development
Project Management
Workshops
Design Sprint
Interaction Design
User Testing
Usability Testing
UX Research
Leadership
Mentoring
No-Code
+ More
Blog
Frequently asked questions
What sets you apart from other Product Designers?
What does "The Future Primitive" even mean?
How do you measure the success of your designs?
Ready to Elevate Your Team?
Let's bring your design vision to life.
rafdlcux@gmail.com
© Rafael Dela Cruz 2023
Ready to Elevate Your Team?
Let's bring your design vision to life.
rafdlcux@gmail.com
© Rafael Dela Cruz 2023